[Box Office Report] Aladdin Grants a Memorial Day Wish for Earnings

Memorial Day weekend just ended here in the United States, and the four-day box office earnings have come out, and it looks like Disney’s newest live-action redo Aladdin has unsurprisingly taken the top spot with $112.7 million, but what is surprising is how much it made this weekend, even with trailer criticism and rumors of problems on set surfaced for months leading up to its release. The film initially garnered good reviews from critics which have somewhat middled-out since its premiere. The $112.7 was not enough to unseat Disney’s own Memorial Day weekend record of $139 million with Pirates of the Caribbean: At World’s End. It looks like people are willing to give Disney a chance on Aladdin. I personally thought the trailers looked fun, and I wasn’t going to give into trolls and critics on Will Smith’s take on the Genie because it is unfair to compare him to the late great Robin Williams and his classic vocal performance.

John Wick: Chapter 3 – Parabellum held onto #2 this weekend with $31 million. The dropoff wasn’t terrible for the Keanu Reeves action film which is celebrating its best box office run in the series still. John Wick 4 has already been officially greenlit and will open in theaters in 2021, so don’t be too concerned for the John Wick franchise. This newest installment boasts some of the most intense and gripping action ever put to film, even if the story isn’t as strong as the original’s.

Avengers: Endgame took third place this weekend with $22.3 million. The long-awaited end to the Infinity Saga edges ever closer to Avatar’s worldwide record gross, but I doubt it will have the legs to make it past the James Cameron-directed sci-fi epic. The only factor still at play for the MCU’s latest is a possible bump when Spider-Man: Far From Home drops, but will it be enough?

In fourth this weekend is Pokemon: Detective Pikachu with $17 million. I was still hoping that the first live-action Pokemon film would have performed better, but give the hesitancy to see video game movies and the juggernaut of Endgame, I think the studio should still be proud of Detective Pikachu’s run. You also have to remember that Detective Pikachu was a popular game in Japan, but I’m pretty sure it didn’t even hit stateside until 2018.

The horror-film take on the superhero myth, Brightburn, opened in fifth place this weekend with $9.5 million, below forecast. Both this film and Booksmart took in less-than-stellar hauls, but I think timing on release was a problematic factor. There’s just too much out there right now and people made decisions with their dollars.

This weekend, I didn’t get a chance to nab any of the new releases mentioned here. I was only able to catch the somewhat wider release for the Ralph Fiennes-directed The White Crow. What did you see this weekend? Did you pick with your dollars? Let me know/Drop a comment below!

 

-Kyle A. Goethe

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