Who didn’t see this one coming, right? Avengers: Infinity War has officially crossed the $1 Billion mark worldwide. It took 11 days for the film to get to the holy land of billions, proving that Marvel and Disney’s shifting of the release date was one of the smartest moves of the year. Domestically, the film is still outpaced by The Force Awakens, but internationally, this behemoth is moving fast.
One important takeaway here is that the film runs close to three hours with trailers and commercials. Looking at DC/Warner Bros. choosing to shorten their DCEU film Justice League to two hours to get more screenings in, it doesn’t seem to have been a problem for Marvel and their cinematic universe.
Another very important note here is that Marvel has “earned” this win with the careful handling of their cinematic universe, and having characters with arcs of up to ten years culminate with this event film is really gratifying for the studio.
I’m overjoyed, as I really loved Avengers: Infinity War despite its nitpicky flaws, and I’m happy the fans seem to love it too.
Have you seen Avengers: Infinity War yet? Of course you have. What did you think? Let me know/drop a comment down below!
-Kyle A. Goethe
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