First Trailer for Rings Won’t Kill You in Seven Days…I Think

The American Ring franchise kind of sputtered into nothing some time ago. After director Gore Verbinski gave us the cold, unflinching remake of J-Horror film Ringu back in 2002, the first sequel seemed set to success, but then it sucked. I remember watching it and being horribly underwhelmed.

#crazydeer

But now, over a decade later, Rings, the upcoming third film in the series, has surfaced. A lot has changed in the world of technology in the past decade, so it’ll be interesting to see how it all plays out in the film.

The first trailer, which you can see below, offers an interesting glimpse at the film. I just caught it, and I’m pretty impressed. It plays on the reboot functionality of the film by not connecting specifically to the original (a smart choice) but also focusing on the iconography of the series. It’s been a bit, and I know audiences outside of the norm aren’t chomping at the bit too much for a new Ring movie, so this is an uphill battle. That being said, I think this first trailer is an indicator that Rings might have the muster to stick the landing.

Rings follows a young woman who views the videotape when her boyfriend discovers it. She now has seven days to unravel the mystery before it’s too late.

Rings emerges from theater screens on October 28 and is directed by F. Javier Gutierrez.

Are you excited for Rings? What’s your favorite J-Horror remake? Let me know.

-Kyle A. Goethe