In Suicide Squad, the third film of the DC Cinematic Universe, director David Ayer is focused on dark realism, but has he gone too far, or is this a great marketing tool?
According to an article by E! Online, actor Adam Beach was asked about how dark the film would be and he answered that a friend of Ayer’s, a sort-of life coach, is on set to ensure that these performers, some of whom are known for going method, do not take their work home.
There is a story about actor Jared Leto sending a rat to Margot Robbie, bullets to Will Smith, and a hog to the rest of the cast, informing them that he was going deep into his role as the Joker. I’m thinking this may be involved in the reasoning to choose a life coach to spend time with the cast.
On the other side of this conversation is my belief that this is just more viral marketing for this film. I don’t believe for a second that Warner Bros. would let Ayer get his cast that deep and I also don’t think that the DC Cinematic Universe is going to head that dark. I remember hearing that the rules of the DC films are more action, more serious (why so serious?), and no jokes, but this is getting ridiculous.
My train of thought furthers itself to the belief that this story could blow up in their faces. We live in a day where everyone gets offended about everything. What happens when fans realize that this is somehow linked to Heath Ledger’s performance as the Joker in The Dark Knight? And then what happens if they realize that the story is bullshit fabricated to sell tickets? I don’t think this story has a good ending for the marketing team.
What do you think? Do you believe this story? Do you think it is a good idea to have an on-set therapist? Do you think the film should go that dark? Let me know.
Suicide Squad opens August 5th, 2016.
-Kyle A. Goethe