The current state of cinema in America has had a hand in another shift, this time involving Universal Pictures, DreamWorks Animation, and the upcoming Boss Baby sequel. Just announced this week, The Boss Baby: Family Business will move from its positioned release date of March 26 to the new date of September 17. This move also bumps another Universal/DreamWorks production, The Bad Guys, to be moved off the release schedule entirely, rumored now to drop in 2022.
The original film grossed $520 million and was nominated for Best Animated Feature at the Academy Awards. The sequel will see the return of Alec Baldwin as the voice of Ted, the titular Boss Baby as well as Tom McGrath in the director’s chair. Family Business will pick up years later with Ted as an adult dealing with his niece (voiced by Amy Sedaris), who is the new boss baby.
This move makes sense to me. I wasn’t a big fan of the original Boss Baby, but I cannot deny that it was quite successful and well-deserving of a follow-up. The IP hasn’t really left the pop culture scene, as the original film spawned a Netflix series and a special choose-your-own-adventure short film. Whether or not I like the movie, the franchise has significant potential. With all the theater problems of the last year, it’s a smart move to push this film into September and save its monetary potential.
What do you think? Was it a smart move to push The Boss Baby: Family Business into September? Or would it have been better to drop on a streaming service? Let me know in the comments below!
-Kyle A. Goethe